Steering kreon into the Future: A Vision from the New CEO
Five months into his journey at kreon, Christian Von Sassen reflects on what he has discovered, what inspires him, and what he believes makes kreon truly unique. Rather than focusing on change, Christian speaks about understanding the company's DNA, learning from the people behind the brand, and building on the strong foundations that have shaped kreon over the years. This short video offers a glimpse into his perspective on leadership, innovation and the future of kreon.Change is in the air
In a recent introductory address, newly appointed CEO Christian von Sassen shared his strategic vision for the renowned lighting and ceiling brand. For von Sassen, joining kreon is the fulfillment of a long-standing wish, and he enters the role with a clear drive for evolution rather than just managing the status quo.
His ultimate goal? To increase market share, boost revenue, and enhance profitability—ensuring kreon becomes a more resilient, future-proof organization capable of creating excellent workplaces globally.
Watch the entire interview below:
The Mid-Term Vision: Precision, Tech & Green Thinking
von Sassen’s mid-term strategy is all about smart growth and modern tools:
Targeted Niches
kreon will focus heavily on high-end residential, hospitality, and premium office spaces.
One Source of Truth
Implementing a centralized ERP system so the team can make decisions based on rock-solid data, not guesswork.
The Digital Twin
To win over the next generation of architects and interior designers, kreon is building digital product configurators. This "digital twin" concept lets creators play around with virtual designs before making them a physical reality.
Green Supply Chains
Sustainability is no longer optional; a green supply chain is at the top of the agenda to meet modern expectations.
The Short-Term Focus: Synergy and Getting Noticed
On the shorter timeline, it’s all about fixing the basics and boosting visibility:
All Under One Roof
To guarantee lightning-fast delivery times and spotless product quality, purchasing, production, logistics, and quality control are teaming up under one unified approach.
Marketing Meets R&D
By aligning product development directly with marketing, the brand's unique aesthetic DNA will get the spotlight it deserves.
A Sales Mindset
Fostering a customer-first, commercial mindset across all teams to grab every market opportunity.
Boosting vektron
Turning the vektron ceiling solutions into a highly profitable, standout standalone business unit.
By blending cutting-edge digital tools with streamlined internal teamwork, von Sassen is ready to make kreon, once again, the talk of the town.