The Belgian House
the Belgian House
Dynamic showroom with several brands under one roof: the future according to kreon
Together with five other Belgian design brands, kreon opened the Belgian House in Shanghai beginning 2021. The 800m² multifunctional space in the lively French Concession Area is anything but a classic showroom. The visitor enjoys a real experience with an eye for detail, quality and finish in a 100% Belgian setting: from the interior to the Vedett beer tap system and the roof terrace. The combined forces of various Belgian brands thus make a strong impression in the Chinese metropolis. Today the location is also a hip center for exhibitions and events and a Belgian evening was recently organized on the occasion of the 50-year trade relationship between Belgium and China. Plans are also under way to involve new Belgian partners in the project. According to kreon, a dynamic showroom with different brands is the key to success in continuing to attract architects and designers in the future.
The Belgian House combines the strengths of Belgian top brands kreon, PR interior, Renson, Decospaon, Royal Botania and Reynaers. PR Interior, a furniture company from Waregem, took the initiative for this shared showroom and found a prime location in the center of Shanghai. kreon has been active in China since 2014. As 'little' Belgians, it was not always easy to make an impression in the gigantic Chinese market. kreon immediately believed in this concept and closed its showroom in Shanghai to invest in this joint project. Raams Architectural Studio was responsible for the design of the showroom and the offices and made a coherent whole. The result is a unique design in a lively neighborhood full of historical heritage, which should primarily appeal to architects, designers and project developers.
6 progetti
Categoria
Architetto
Progetto
- Bastin Elektrotechnik Office Apply Bastin Elektrotechnik Office filter
- Chalet Peter Pan Apply Chalet Peter Pan filter
- kreon headquarters Apply kreon headquarters filter
- MINIMAX Apply MINIMAX filter
- Restaurant Fine Fleur Apply Restaurant Fine Fleur filter
- Slagmolen, Restaurant Apply Slagmolen, Restaurant filter
Prodotto utilizzato
- aplis 40 downlight Apply aplis 40 downlight filter
- aplis 60 downlight Apply aplis 60 downlight filter
- aplis 80 directional Apply aplis 80 directional filter
- aplis 120 directional Apply aplis 120 directional filter
- aplis in-line 80 Apply aplis in-line 80 filter
- aplis in-line 80 directional Apply aplis in-line 80 directional filter
- ato 80 single Apply ato 80 single filter
- Remove ato 80 twin filter ato 80 twin
- ato single Apply ato single filter
- cana 80 Apply cana 80 filter
- dolma 40 Apply dolma 40 filter
- dolma 80 Apply dolma 80 filter
- esprit ceiling Apply esprit ceiling filter
- esprit floor Apply esprit floor filter
- esprit pendant Apply esprit pendant filter
- fuga 1200 Apply fuga 1200 filter
- holon 40 Apply holon 40 filter
- holon 40 directional in-cana Apply holon 40 directional in-cana filter
- holon 40 directional recessed mounted Apply holon 40 directional recessed mounted filter
- holon 40 directional surface mounted Apply holon 40 directional surface mounted filter
- holon 40 pendant Apply holon 40 pendant filter
- holon 40 single in-cana Apply holon 40 single in-cana filter
- holon 40 twin in-cana Apply holon 40 twin in-cana filter
- holon 80 directional recessed mounted Apply holon 80 directional recessed mounted filter
- kagi modules, level 1 Apply kagi modules, level 1 filter
- kagi modules, level 2 Apply kagi modules, level 2 filter
- kagi profile, level 1 Apply kagi profile, level 1 filter
- kagi profile, level 2 Apply kagi profile, level 2 filter
- ligna in-cana Apply ligna in-cana filter
- lini 10 cove Apply lini 10 cove filter
- mini rokko Apply mini rokko filter
- nuit 1x5 gear incl. Apply nuit 1x5 gear incl. filter
- Nuit profile Apply Nuit profile filter
- onn-wall Apply onn-wall filter
- oran in-line Apply oran in-line filter
- oran pendant Apply oran pendant filter
- oran pendant stone Apply oran pendant stone filter
- profilo nuit Apply profilo nuit filter
- rei profile Apply rei profile filter
- side in-line 40 Apply side in-line 40 filter
- stone on-kagi modules, level 1 Apply stone on-kagi modules, level 1 filter
- stripe 25 wallwasher Apply stripe 25 wallwasher filter
- up 40 circular Apply up 40 circular filter
- up 80 circular Apply up 80 circular filter
- Up in-Line 80 Apply Up in-Line 80 filter
- up in-line 80 circular Apply up in-line 80 circular filter
- up in-line 165 circular Apply up in-line 165 circular filter
- wabi Apply wabi filter