The Belgian House
the Belgian House
Dynamic showroom with several brands under one roof: the future according to kreon
Together with five other Belgian design brands, kreon opened the Belgian House in Shanghai beginning 2021. The 800m² multifunctional space in the lively French Concession Area is anything but a classic showroom. The visitor enjoys a real experience with an eye for detail, quality and finish in a 100% Belgian setting: from the interior to the Vedett beer tap system and the roof terrace. The combined forces of various Belgian brands thus make a strong impression in the Chinese metropolis. Today the location is also a hip center for exhibitions and events and a Belgian evening was recently organized on the occasion of the 50-year trade relationship between Belgium and China. Plans are also under way to involve new Belgian partners in the project. According to kreon, a dynamic showroom with different brands is the key to success in continuing to attract architects and designers in the future.
The Belgian House combines the strengths of Belgian top brands kreon, PR interior, Renson, Decospaon, Royal Botania and Reynaers. PR Interior, a furniture company from Waregem, took the initiative for this shared showroom and found a prime location in the center of Shanghai. kreon has been active in China since 2014. As 'little' Belgians, it was not always easy to make an impression in the gigantic Chinese market. kreon immediately believed in this concept and closed its showroom in Shanghai to invest in this joint project. Raams Architectural Studio was responsible for the design of the showroom and the offices and made a coherent whole. The result is a unique design in a lively neighborhood full of historical heritage, which should primarily appeal to architects, designers and project developers.
11 Cases
Category
Architect
- Blower Interieur Apply Blower Interieur filter
- CLK Apply CLK filter
- Reid - Senepart & Michael Lievois Apply Reid - Senepart & Michael Lievois filter
- Reitsema & partners architecten Apply Reitsema & partners architecten filter
- Stefanie Coninx Apply Stefanie Coninx filter
- Vanessa Schorreels Apply Vanessa Schorreels filter
- W Arquitectos Apply W Arquitectos filter
Lightdesigner
Project
- CLK Apply CLK filter
- Gallery Jochen Leën, Antwerp Apply Gallery Jochen Leën, Antwerp filter
- HQ VolkerWessels Apply HQ VolkerWessels filter
- Hubb by Blower Apply Hubb by Blower filter
- Penthouse, Almelo Apply Penthouse, Almelo filter
- Penthouse Hoogstratum Apply Penthouse Hoogstratum filter
- Private residence, Tenerife Apply Private residence, Tenerife filter
- Private villa, Waasmunster Apply Private villa, Waasmunster filter
- Restaurant Huize Germeaux Apply Restaurant Huize Germeaux filter
- Rothschild & Co Apply Rothschild & Co filter
- Slagmolen, Restaurant Apply Slagmolen, Restaurant filter
Used products
- 48V track profile, recessed mounted Apply 48V track profile, recessed mounted filter
- aplis 40 Apply aplis 40 filter
- aplis 40 wallwasher Apply aplis 40 wallwasher filter
- aplis 80 directional Apply aplis 80 directional filter
- aplis 80 directional Apply aplis 80 directional filter
- aplis in-line 40 Apply aplis in-line 40 filter
- aplis in-line 80 Apply aplis in-line 80 filter
- aplis in-line 80 downlight Apply aplis in-line 80 downlight filter
- aplis in-line 120 directional Apply aplis in-line 120 directional filter
- ato 80 single Apply ato 80 single filter
- ato 80 twin Apply ato 80 twin filter
- ato in-line 80 single Apply ato in-line 80 single filter
- ato in-line 80 twin Apply ato in-line 80 twin filter
- ato single Apply ato single filter
- cana 80 Apply cana 80 filter
- diapason 40 Apply diapason 40 filter
- dolma 80 outdoor & shower Apply dolma 80 outdoor & shower filter
- erubo Apply erubo filter
- esprit ceiling Apply esprit ceiling filter
- esprit floor Apply esprit floor filter
- esprit pendant Apply esprit pendant filter
- holon 40 directional in-cana Apply holon 40 directional in-cana filter
- holon 40 directional on-track Apply holon 40 directional on-track filter
- holon 40 directional recessed mounted Apply holon 40 directional recessed mounted filter
- holon 40 directional surface mounted Apply holon 40 directional surface mounted filter
- holon 40 fixed Apply holon 40 fixed filter
- holon 40 on-track Apply holon 40 on-track filter
- Remove holon 40 pendant filter holon 40 pendant
- holon 40 single in-cana Apply holon 40 single in-cana filter
- holon 40 twin in-cana Apply holon 40 twin in-cana filter
- holon 80 Apply holon 80 filter
- holon 80 directional recessed mounted Apply holon 80 directional recessed mounted filter
- holon 80 directional surface mounted Apply holon 80 directional surface mounted filter
- holon 80 on-track Apply holon 80 on-track filter
- holon 80 single in-cana Apply holon 80 single in-cana filter
- holon 80 twin in-cana Apply holon 80 twin in-cana filter
- inti 80 directional Apply inti 80 directional filter
- kagi modules, level 1 Apply kagi modules, level 1 filter
- mini rokko Apply mini rokko filter
- mini square rokko Apply mini square rokko filter
- nuit profile Apply nuit profile filter
- onn-wall 300 Apply onn-wall 300 filter
- oran in-line Apply oran in-line filter
- oran pendant Apply oran pendant filter
- prologe 40 downlight on-track Apply prologe 40 downlight on-track filter
- side in-line 25 Apply side in-line 25 filter
- side in-line 25 Apply side in-line 25 filter
- side in-line 40 Apply side in-line 40 filter
- stone on-kagi modules, level 1 Apply stone on-kagi modules, level 1 filter
- stripe 25 double Apply stripe 25 double filter
- stripe 25 wallwasher Apply stripe 25 wallwasher filter