The Belgian House
the Belgian House
Dynamic showroom with several brands under one roof: the future according to kreon
Together with five other Belgian design brands, kreon opened the Belgian House in Shanghai beginning 2021. The 800m² multifunctional space in the lively French Concession Area is anything but a classic showroom. The visitor enjoys a real experience with an eye for detail, quality and finish in a 100% Belgian setting: from the interior to the Vedett beer tap system and the roof terrace. The combined forces of various Belgian brands thus make a strong impression in the Chinese metropolis. Today the location is also a hip center for exhibitions and events and a Belgian evening was recently organized on the occasion of the 50-year trade relationship between Belgium and China. Plans are also under way to involve new Belgian partners in the project. According to kreon, a dynamic showroom with different brands is the key to success in continuing to attract architects and designers in the future.
The Belgian House combines the strengths of Belgian top brands kreon, PR interior, Renson, Decospaon, Royal Botania and Reynaers. PR Interior, a furniture company from Waregem, took the initiative for this shared showroom and found a prime location in the center of Shanghai. kreon has been active in China since 2014. As 'little' Belgians, it was not always easy to make an impression in the gigantic Chinese market. kreon immediately believed in this concept and closed its showroom in Shanghai to invest in this joint project. Raams Architectural Studio was responsible for the design of the showroom and the offices and made a coherent whole. The result is a unique design in a lively neighborhood full of historical heritage, which should primarily appeal to architects, designers and project developers.
1 Case
Category
Architect
Lightdesigner
Used products
- 48V track profile, recessed mounted Apply 48V track profile, recessed mounted filter
- aplis 40 Apply aplis 40 filter
- aplis 40 wallwasher Apply aplis 40 wallwasher filter
- ato in-line 80 twin Apply ato in-line 80 twin filter
- esprit ceiling Apply esprit ceiling filter
- holon 40 directional recessed mounted Apply holon 40 directional recessed mounted filter
- holon 40 fixed Apply holon 40 fixed filter
- holon 40 pendant Apply holon 40 pendant filter
- mini square rokko Apply mini square rokko filter
- nuit profile Apply nuit profile filter
- Remove prologe 40 downlight on-track filter prologe 40 downlight on-track
- side in-line 25 Apply side in-line 25 filter
- stripe 25 wallwasher Apply stripe 25 wallwasher filter