The Belgian House
the Belgian House
Dynamic showroom with several brands under one roof: the future according to kreon
Together with five other Belgian design brands, kreon opened the Belgian House in Shanghai beginning 2021. The 800m² multifunctional space in the lively French Concession Area is anything but a classic showroom. The visitor enjoys a real experience with an eye for detail, quality and finish in a 100% Belgian setting: from the interior to the Vedett beer tap system and the roof terrace. The combined forces of various Belgian brands thus make a strong impression in the Chinese metropolis. Today the location is also a hip center for exhibitions and events and a Belgian evening was recently organized on the occasion of the 50-year trade relationship between Belgium and China. Plans are also under way to involve new Belgian partners in the project. According to kreon, a dynamic showroom with different brands is the key to success in continuing to attract architects and designers in the future.
The Belgian House combines the strengths of Belgian top brands kreon, PR interior, Renson, Decospaon, Royal Botania and Reynaers. PR Interior, a furniture company from Waregem, took the initiative for this shared showroom and found a prime location in the center of Shanghai. kreon has been active in China since 2014. As 'little' Belgians, it was not always easy to make an impression in the gigantic Chinese market. kreon immediately believed in this concept and closed its showroom in Shanghai to invest in this joint project. Raams Architectural Studio was responsible for the design of the showroom and the offices and made a coherent whole. The result is a unique design in a lively neighborhood full of historical heritage, which should primarily appeal to architects, designers and project developers.
5 Cases
Architect
Lightdesigner
Project
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- Hubb by Blower Apply Hubb by Blower filter
- Private Residence, Eupen Apply Private Residence, Eupen filter
- Private residence, Germany Apply Private residence, Germany filter
- Private residence, Wierden Apply Private residence, Wierden filter
Used products
- aplis 40 directional Apply aplis 40 directional filter
- aplis 40 wallwasher Apply aplis 40 wallwasher filter
- aplis 60 downlight Apply aplis 60 downlight filter
- aplis in-line 80 directional Apply aplis in-line 80 directional filter
- aplis in-line 120 directional Apply aplis in-line 120 directional filter
- ato 80 twin Apply ato 80 twin filter
- dolma 40 Apply dolma 40 filter
- dolma 80 outdoor & shower Apply dolma 80 outdoor & shower filter
- erubo Apply erubo filter
- esprit floor Apply esprit floor filter
- holon 40 directional in-cana Apply holon 40 directional in-cana filter
- holon 40 directional on-track Apply holon 40 directional on-track filter
- holon 40 directional recessed mounted Apply holon 40 directional recessed mounted filter
- holon 40 directional surface mounted Apply holon 40 directional surface mounted filter
- holon 40 fixed Apply holon 40 fixed filter
- holon 40 on-track Apply holon 40 on-track filter
- holon 40 pendant Apply holon 40 pendant filter
- holon 40 single in-cana Apply holon 40 single in-cana filter
- holon 40 twin in-cana Apply holon 40 twin in-cana filter
- holon 80 twin in-cana Apply holon 80 twin in-cana filter
- inti 80 directional Apply inti 80 directional filter
- inti 80 fixed Apply inti 80 fixed filter
- kagi modules, level 1 Apply kagi modules, level 1 filter
- kagi modules, level 2 Apply kagi modules, level 2 filter
- kagi profile, level 1 Apply kagi profile, level 1 filter
- kagi profile, level 2 Apply kagi profile, level 2 filter
- lini 10 profile Apply lini 10 profile filter
- mini rokko Apply mini rokko filter
- nuit profile Apply nuit profile filter
- onn-wall 300 Apply onn-wall 300 filter
- Remove oran in-line filter oran in-line
- oran pendant craft Apply oran pendant craft filter
- oran pendant stone Apply oran pendant stone filter
- rei profile Apply rei profile filter
- side in-line 25 Apply side in-line 25 filter
- side in-line 40 Apply side in-line 40 filter
- stone on-kagi modules, level 1 Apply stone on-kagi modules, level 1 filter
- stripe 25 double Apply stripe 25 double filter
- stripe 25 wallwasher Apply stripe 25 wallwasher filter
- up in-line 80 circular Apply up in-line 80 circular filter
- up in-line 165 circular Apply up in-line 165 circular filter
- wabi Apply wabi filter
- wabi wall Apply wabi wall filter