The Belgian House
the Belgian House
Dynamic showroom with several brands under one roof: the future according to kreon
Together with five other Belgian design brands, kreon opened the Belgian House in Shanghai beginning 2021. The 800m² multifunctional space in the lively French Concession Area is anything but a classic showroom. The visitor enjoys a real experience with an eye for detail, quality and finish in a 100% Belgian setting: from the interior to the Vedett beer tap system and the roof terrace. The combined forces of various Belgian brands thus make a strong impression in the Chinese metropolis. Today the location is also a hip center for exhibitions and events and a Belgian evening was recently organized on the occasion of the 50-year trade relationship between Belgium and China. Plans are also under way to involve new Belgian partners in the project. According to kreon, a dynamic showroom with different brands is the key to success in continuing to attract architects and designers in the future.
The Belgian House combines the strengths of Belgian top brands kreon, PR interior, Renson, Decospaon, Royal Botania and Reynaers. PR Interior, a furniture company from Waregem, took the initiative for this shared showroom and found a prime location in the center of Shanghai. kreon has been active in China since 2014. As 'little' Belgians, it was not always easy to make an impression in the gigantic Chinese market. kreon immediately believed in this concept and closed its showroom in Shanghai to invest in this joint project. Raams Architectural Studio was responsible for the design of the showroom and the offices and made a coherent whole. The result is a unique design in a lively neighborhood full of historical heritage, which should primarily appeal to architects, designers and project developers.
5 Cases
Category
Architect
Lightdesigner
Project
Used products
- 4313 Apply 4313 filter
- aplis 80 Apply aplis 80 filter
- aplis in-line 40 Apply aplis in-line 40 filter
- ato 80 twin Apply ato 80 twin filter
- ato in-line 80 single Apply ato in-line 80 single filter
- ato in-line 80 twin Apply ato in-line 80 twin filter
- ato single Apply ato single filter
- dolma 80 outdoor & shower Apply dolma 80 outdoor & shower filter
- erubo Apply erubo filter
- esprit ceiling Apply esprit ceiling filter
- esprit floor Apply esprit floor filter
- holon 40 pendant Apply holon 40 pendant filter
- holon 40 twin in-cana Apply holon 40 twin in-cana filter
- Remove holon 80 directional recessed mounted filter holon 80 directional recessed mounted
- holon 80 on-track Apply holon 80 on-track filter
- johto linear Apply johto linear filter
- ligna in-cana Apply ligna in-cana filter
- mini rokko Apply mini rokko filter
- nuit profile Apply nuit profile filter
- oran pendant Apply oran pendant filter
- prologe 80 in-line & in-dolma Apply prologe 80 in-line & in-dolma filter
- side in-line 25 Apply side in-line 25 filter
- side in-line 40 Apply side in-line 40 filter
- wabi Apply wabi filter