The Belgian House
the Belgian House
Dynamic showroom with several brands under one roof: the future according to kreon
Together with five other Belgian design brands, kreon opened the Belgian House in Shanghai beginning 2021. The 800m² multifunctional space in the lively French Concession Area is anything but a classic showroom. The visitor enjoys a real experience with an eye for detail, quality and finish in a 100% Belgian setting: from the interior to the Vedett beer tap system and the roof terrace. The combined forces of various Belgian brands thus make a strong impression in the Chinese metropolis. Today the location is also a hip center for exhibitions and events and a Belgian evening was recently organized on the occasion of the 50-year trade relationship between Belgium and China. Plans are also under way to involve new Belgian partners in the project. According to kreon, a dynamic showroom with different brands is the key to success in continuing to attract architects and designers in the future.
The Belgian House combines the strengths of Belgian top brands kreon, PR interior, Renson, Decospaon, Royal Botania and Reynaers. PR Interior, a furniture company from Waregem, took the initiative for this shared showroom and found a prime location in the center of Shanghai. kreon has been active in China since 2014. As 'little' Belgians, it was not always easy to make an impression in the gigantic Chinese market. kreon immediately believed in this concept and closed its showroom in Shanghai to invest in this joint project. Raams Architectural Studio was responsible for the design of the showroom and the offices and made a coherent whole. The result is a unique design in a lively neighborhood full of historical heritage, which should primarily appeal to architects, designers and project developers.
7 Cases
Category
Architect
Lightdesigner
Project
- Chalet Peter Pan Apply Chalet Peter Pan filter
- Penthouse Hoogstratum Apply Penthouse Hoogstratum filter
- Private residence, Gelderland Apply Private residence, Gelderland filter
- Private residence, Lasino Apply Private residence, Lasino filter
- Private residence The Netherlands Apply Private residence The Netherlands filter
- Private residence, Wierden Apply Private residence, Wierden filter
- Private villa Italy Apply Private villa Italy filter
Used products
- aplis 40 downlight Apply aplis 40 downlight filter
- aplis 40 wallwasher Apply aplis 40 wallwasher filter
- aplis 80 directional Apply aplis 80 directional filter
- aplis in-line 80 Apply aplis in-line 80 filter
- ato 80 single Apply ato 80 single filter
- ato 80 twin Apply ato 80 twin filter
- ato in-line 80 twin Apply ato in-line 80 twin filter
- cana 40 Apply cana 40 filter
- cana 80 Apply cana 80 filter
- diapason 40 Apply diapason 40 filter
- dolma 80 Apply dolma 80 filter
- dolma 80 outdoor Apply dolma 80 outdoor filter
- dolma 80 outdoor & shower Apply dolma 80 outdoor & shower filter
- down in-line 80 Apply down in-line 80 filter
- erubo Apply erubo filter
- esprit ceiling Apply esprit ceiling filter
- holon 40 Apply holon 40 filter
- holon 40 directional in-cana Apply holon 40 directional in-cana filter
- holon 40 directional on-track Apply holon 40 directional on-track filter
- holon 40 directional recessed mounted Apply holon 40 directional recessed mounted filter
- holon 40 directional surface mounted Apply holon 40 directional surface mounted filter
- holon 40 pendant Apply holon 40 pendant filter
- holon 40 single in-cana Apply holon 40 single in-cana filter
- holon 40 twin in-cana Apply holon 40 twin in-cana filter
- holon 80 twin in-cana Apply holon 80 twin in-cana filter
- lini 10 cove Apply lini 10 cove filter
- lini 10 on-track Apply lini 10 on-track filter
- Remove mini rokko filter mini rokko
- mini square rokko Apply mini square rokko filter
- nuit 1x5 gear incl. Apply nuit 1x5 gear incl. filter
- nuit profile Apply nuit profile filter
- oran in-line Apply oran in-line filter
- oran pendant stone Apply oran pendant stone filter
- prologe 80 single Apply prologe 80 single filter
- side 40 Apply side 40 filter
- side in-line 25 Apply side in-line 25 filter
- side in-line 40 Apply side in-line 40 filter
- side in-line 80 Apply side in-line 80 filter
- up 40 circular Apply up 40 circular filter
- up 80 circular Apply up 80 circular filter
- up in-line 80 Apply up in-line 80 filter
- up in-line 80 circular Apply up in-line 80 circular filter
- up in-line 165 circular Apply up in-line 165 circular filter
- wabi Apply wabi filter